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Sasha McLaren

Audience Development Specialist / Creative Development

Meet Sasha, a champion of all things related to growing audiences, as well as a keen member of the Creative Development team. 

Sasha is passionate about the connections between people, and believes that authentic engagement, coupled with creative expression, is a powerful and beautiful force. She thrives on supporting creatives and creative organisations in our region to build meaningful relationships with audiences. 

Sasha has a filmmaking MA, specialising in storytelling in digital spaces, and established Nimbus Media in 2009. The experience of running a creative business and helping clients connect meaningfully with their audience is now channelled into her audience development role and working with artists in the Elevate Programme. 

She is a yogi, creative dabbler, mother to two tiny wonderful madmen, and lives in the Waikato countryside, where the sky is bigger and brighter.

Sasha loves the shared mahi of promoting an accessible, thriving, valued and sustainable creative sector in the Waikato. Joining the focused and talented Creative Waikato team is a dream come true to her.